MILWAUKEE BUSINESS NEWS

Milwaukee-native Scott Lurie, founder of F Street, a Milwaukee-based commercial real estate development and investment firm, was recently named to the BizTimes 275 Most Influential Business Leaders for 2025.

What was originally established in 2009 as an investment firm and hospitality group has now expanded into the development space with notable projects including an apartment complex in Brown Deer and a large residential development in Oak Creek, called Lakeshore Commons. Last year, the company wrapped up the construction of phase one of Lakeshore Commons, which included two apartment buildings with a combined 199 units, 28 townhomes for sale, 28 townhomes for rent and nearly 60 single-family lots.

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MILWAUKEE BUSINESS NEWS

With the City of Milwaukee taking control of former Northridge Mall property and demolishing the existing buildings, there is an opportunity for a new development to bring needed investment on the far northwest side of the city. Recently, three teams of developers shared their ideas for transforming the site before the audience at the development conference.

F Street, in partnership with AK Development and RINKA, was voted the top choice by those in attendance. Check out the video below and read more for access to the other presentations, as well as the slide decks used by each team.

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MILWAUKEE BUSINESS NEWS

Three teams of developers will present their dream redevelopment ideas for the former Northridge Mall site on Milwaukee’s far northwest side at the annual BizTimes Media Commercial Real Estate and Development Conference.

The event will be held on Thursday, Nov. 7, from 2 p.m. to 6:30 p.m. at the Brookfield Conference Center, 325 S. Moorland Road, Brookfield. Click here to register.

The format for the event will be a “Developer Fantasy Camp.” It will be similar to the 2012 conference, during which three developers pitched dream projects for the then vacant Park East corridor in downtown Milwaukee.

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MILWAUKEE BUSINESS NEWS

BizTimes Media and our event partner, the Metropolitan Milwaukee Association of Commerce, are pleased to once again recognize this year’s Future 50 companies. Based on submitted nominations and an objective ranking of sales and employee growth, these are the fastest-growing privately held companies in the southeastern Wisconsin region.

F Street is an investment company with a portfolio focused on real estate development, lending and emerging market technologies.

What factors have contributed the most to your growth in the past three years?

Scott Lurie, founder: “There continues to be tremendous growth within the alternative investment industry, specifically within real estate, as assets continue to provide reduced volatility risk verses typical securities investments. We have also focused on integrating new technologies across our platform that have made it easier for our investors and clients to manage and maintain their accounts with F Street. We have also carefully expanded our team to include some of the most amazing talent available in the area and we are focused on the continued education and growth of each member as we work toward long-term company goals.”

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USA TODAY | Kyle J. Russell Contributor

For both seasoned and new investors, the current market can feel overwhelming, filled with the potential for volatility and unpredictability. The traditional approach often includes a 60/40 portfolio, which sees investors dividing their assets between equities and bonds, respectively. This is done to hopefully reduce risks and build long-term wealth. But for current investors, this usual method may not be enough considering factors like high interest rates, which decrease bond prices, and stock market volatility.

Because of the potential need for a new investment plan, private alternative investments are seeing a surge. Options for this include private equity, real estate, private debt, and commodities. Investors are increasingly turning to these options to diversify and protect their portfolios. Founder and managing principal of F Street, Scott Lurie, highlights the benefits of this investment type. He says that private alternative investments are less directly tied to changes in the overall market and can provide a cushion against volatility.

The Shift Away from Public Markets

According to Lurie, the efficiency of public markets, while beneficial for stability, often caps the potential for significant outperformance. “In public markets, everything is immediately priced in, which is a testament to their efficiency but also a limitation for growth,” Lurie explains. This is where private alternatives come into play, providing access to investments outside the typical stock and bond markets, such as private equity, private credit, and real estate.

F Street’s Innovative Approach

Founded in 2009, F Street has been at the forefront of integrating private alternatives into broader investment strategies. The firm specializes in private equity, credit, and real estate, aiming to build a robust portfolio with better potential to thrive under economic pressures. “Our approach is about understanding deeper market forces and leveraging less tapped areas to secure stronger returns for our clients,” says Lurie.

Recently, F Street, in collaboration with CKO Real Estate, launched the VAM Fund 1 LLC, a value-added multifamily equity investment focused on the burgeoning renter market spurred by rising home mortgage rates. F Street also launched two new multifamily development opportunities. Lurie notes, “This initiative reflects our commitment to seizing timely market opportunities, as we look to build nearly 300 new units to enrich southeast Wisconsin’s housing landscape.”

STUDIO RECORDING

Miami, FL – [May 16, 2024] – Scott Lurie, Founder of F Street, recently joined Inside South Florida to discuss how his company is revolutionizing real estate investments.

Scott Lurie explained that F Street was founded to provide accredited investors with access to alternative investments, particularly in real estate. “We have created a means for everybody to find a way to invest in a real estate vertical that fits their risk profile,” Lurie said. The company simplifies the investment process, making real estate more accessible to those who meet the government-defined threshold for accredited investors.

F Street’s primary goal is to remove the barriers that often make real estate investments seem complicated and burdensome. Lurie emphasized, “We break down those challenges to make it very simple for investors to put real estate in their portfolio and provide the required diversification to create generational wealth and build legacy assets for families.”

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